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Run Competitor Research

Run Research

Intermediate 3–5 hoursUses Internet

Scenario

You're entering a market and need to understand the competitive landscape

Desired Result

A comprehensive competitor analysis document

Steps

1

Identify key competitors

Use Perplexity to search for competitors in your space and list the top 3-5.

2

Research each competitor

Use the Competitive Research Template for each competitor to gather structured data.

3

Analyse positioning

Ask AI to compare their messaging, pricing, and target audience.

4

Find gaps

Ask: 'What customer needs are these competitors not addressing well?'

5

Synthesise insights

Create a summary document with your competitive advantages and positioning opportunities.

Details

CategoryRun Research
DifficultyIntermediate
Est. Time3–5 hours
Steps5

Tools Used

PerplexityClaudeCompetitive Research Template