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Run Competitor Research
Run Research
Intermediate 3–5 hoursUses Internet
Scenario
You're entering a market and need to understand the competitive landscape
Desired Result
A comprehensive competitor analysis document
Steps
1
Identify key competitors
Use Perplexity to search for competitors in your space and list the top 3-5.
2
Research each competitor
Use the Competitive Research Template for each competitor to gather structured data.
3
Analyse positioning
Ask AI to compare their messaging, pricing, and target audience.
4
Find gaps
Ask: 'What customer needs are these competitors not addressing well?'
5
Synthesise insights
Create a summary document with your competitive advantages and positioning opportunities.
Details
CategoryRun Research
DifficultyIntermediate
Est. Time3–5 hours
Steps5
Tools Used
PerplexityClaudeCompetitive Research Template